Colin Lovering has spent most of his career in front-line sales and his book “The Day in the Life of Exceptional Sales Professionals” together this extensive Workshop is an accumulation of his life-long experiences, successes, and challenges. Both include many memorable stories that have taken him on the adventurous world-wide journey that he is actually still very much on!
From artistic dreams as a youngster growing up in rural Herefordshire, England Colin transitioned from Hereford College of Art & Design to pursue a career in the packaging design world. He quickly established himself as a prominent contributor to the competitive advantages of product display in major retail stores such as Marks & Spencer, Sainsbury’s and WH Smith. This eventually evolved him into a fully-fledged career in International Sales & Marketing.
After winning 2 European awards for Sales Excellence, Colin was asked to share his unique techniques and style and moved to Paris to head up the sales training academy for a large American corporation. After 3 years he took his influences to the USA where he supported the global sales growth programme. This led to Colin training and coaching literally hundreds of Sales Professionals and Sales Managers in The United States, Canada, Asia, South Africa, Europe, and the Middle East.
His ability to turn around the fortunes of organisations and individuals established himself as a leading voice in transformational business performance where he lectured on the subject in various countries.
Colin is also an accomplished and popular motivational speaker, business publications writer, event moderator and host. He is a lecturer at the University of Bucharest where he has run two master’s programmes in International Sales & Marketing.
In 2020 he graduated from Genos University as a qualified practitioner in Emotional Intelligence.