Well, I will start off by stating that success in selling is not a magic trick!

Secondly, it is certainly not exclusive to any pre-existing skill or confidence.

Success in any profession is simply about continuous learning and practice whether you are an elite sportsperson, a surgeon, an actor or, indeed, the dedicated salesperson that I have been for the last 30 years.

Exceptional Sales Professionals are a unique bunch of individuals within organisations. They possess that enviable appetite to, not just learn, but practice and effectively execute the skills and tips they pick up day-to-day.

I often compare this trait with great actors like Tom Hanks, Meryl Streep or Anthony Hopkins who do not just play a role, they almost become that role.  In their profession as with sales it is the basic difference between being just good or exceptional.

One thing I am grateful for is that I have always stored both my successful and challenging tales in my head in the hope that one day I would be able to sit and put everything down in writing!

Every one of the 30 sales scenarios I have created in this book is taken from my own real-life sales situations that I know we all find ourselves in at one time or another.

The timing for me now is the right one to share these golden tips and techniques that have significantly helped to guide my own career. So, I do hope that they will do the same for many fellow sales professionals out there.

I will finish by saying that this book is dedicated to all those enthusiastic sales professionals looking to make that significant move to become exceptional.

I sincerely hope that you find a few gems that help nudge you along your journey and maybe you will share some of your own discoveries with me in preparation for the next book.

Until then, I wish you good health, success, and personal fulfilment.

Happy Selling!