Colin Lovering – The Psyhological Advantage – E-book

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GAINING THE PSYCHOLOGICAL ADVANTAGE IS THE NEW BIGGEST DIFFERENTIATOR!

In today’s competitive and somewhat chaotic business world, creating that differentiation as an organisation or individual has become more and more challenging. As digitalisation forces quicker and less emotional actions, the need to maintain that human touch has become the biggest challenge.

This book aims to redefine business, piece by piece, by confidently bringing psychology back to the front-line and sharing the research and tips for fundamentally changing the fortunes of business and professionals. It moves organisations, departments and individuals more into a proactive mind-set as opposed to the reactionary world that creates challenges and negativity.

Here with his second book following ‘A Day in the Life of Exceptional Sales Professionals’, the author, Colin C Lovering has spent all of his career learning, studying and practicing the power of psychology through a varied and successful career in Manufacturing, Sales, Management, Business Advisory, Coaching, Training and Consultancy. His work has taken him to all parts of the world where he has coached and trained literally 100’s of professional and leaders in North America, China, South Africa, and the whole length of Europe.

  • Publisher ‏ : ‎ Colin Lovering (30 Jun. 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎223 pages
  • ISBN-13 ‏ : ‎ 979-8850508401
  • Dimensions ‏ : ‎ 15.24 x 1.78 x 22.86 cm
SKU: LOV004 Category:

Details

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Introducing the new book

THE PSYCHOLOGICAL ADVANTAGE

by COLIN C LOVERING

“I don’t think there is anyone who isn’t interested or, at least, curious about the psychology of what we do and how we do it. This book takes psychology into our daily business and professional actions making it a conscious process that will provide a distinct advantage in everything you do each day”

 

Contents

SECTION ONE – BUSINESS PSYCHOLOGY

Preface – An Introduction to Business Psychology

1. The Psychology of Business Decision Making

2. The Psychology of Sales

3. The Psychology of Business Negotiation

4. The Psychology of Effective Prospecting

5. The Psychology of Finance

6. The Psychology of Project Management

7. The Psychology of Effective Communicating

8. The Psychology of Marketing

9. The Psychology of PR

10. The Psychology of Business Forecasting

11. The Psychology of Managing Teams

12. The Psychology of HR

13. The Psychology of Everything Legal

14. The Psychology of the Boardroom

15. The Psychology of Procurement

16. The Psychology of a Business Acquisition

17. The Psychology of a Business Merger

18. The Psychology of Launching a Start-Up

19. The Psychology of Operations Management

20. The Psychology of Diversity in Business

Contents

SECTION TWO – PROFESSIONAL & PERSONAL PSYCHOLOGY

1. The Psychology of Leadership

2. The Psychology of Strong Business Relationships

3. The Psychology of Networking

4. The Psychology of Your Personal Branding

5. The Psychology of Managing Business Stress

6. The Psychology of Your Career Path

7. The Psychology of Changing your Job

8. The Psychology of Writing Emails

9. The Psychology of Making Phone Calls

10. Tips for using Psychology in your Daily Lives

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